About The Vintage Festival
About Us
Valley of the Moon Vintage Festival
Immerse yourself and revel in the most anticipated time of year, harvest. Our wine community looks forward to hosting you at some of Sonoma Valley’s most historic and captivating locations, raising a glass (or two) alongside some of the most talented individuals in winemaking and winegrowing, and sharing in the excitement of another incredible Sonoma Valley vintage.
About Us
History
The Vintage Festival serves as a celebration of the grape bounty, community spirit and rich community history. Held at the historic Sonoma Plaza, community members near and far gather as one, celebrating the heritage and culture of Sonoma Valley through food, wine and fellowship.
- At the first festival in 1897, local playwright and Sonoma Union High School Principal Ben Weed presented his play called The Vintage Festival to the invited guests at the Rhinefarm of the Gundlach family. In the play, the Greek god of wine, Bacchus, set a local community’s problems right. The event was deemed “a great success” by the local newspaper.
- The god of wine returned at the second Vintage Festival in 1898 when Bacchus and his followers helped a young man win the hand of the woman he loved after her father promised consent if the young man won the “Olympian games.”
- “In the lovely moonlight the drama was enacted in the natural amphitheater,” wrote the Press Democrat in 1898. “Once again Ben Weed has added a gem to the array of his charming compositions.”
- For years, off and on, Sonoma residents celebrated the importance of fine wines and joyful living to their community at the Vintage Festival.
- Even the Prohibition could not stop the festival. Prohibition began in 1920 banning the sale of alcohol in the United States, but Sonoma residents continued to celebrate the Vintage Festival with “dancing, games and feasting” along with grape juice, according to a 1927 newspaper account.
- However, the Great Depression and World War II resulted in the festival falling by the wayside. After an absence of several years, the Valley of the Moon Vintage Festival returned in 1947, featuring costumed participants, from the days when Col. Ágoston Haraszthy planted his vineyard in 1856 in Sonoma, and a parade of horse-drawn wagons. Participants also danced to live music from Mexican bands.
- Generations of Californians have attended the Valley of the Moon Vintage Festival held at the historic Sonoma Plaza, the largest plaza in the state. In 1846, the Sonoma Plaza was the site where residents raised the Bear Flag for the first time and declared California’s independence from Mexico.
- Many of the Valley of the Moon Vintage Festival events, such as the opening night costume gala at the Sonoma Barracks, tie the residents of the present to the traditions of the past.
About Us
About the Sonoma Valley Vintners & Growers Foundation
The Sonoma Valley Vintners & Growers Foundation (SVVGF) is a 501 (c) 3 non-profit organization committed to activating the generosity of Sonoma Valley vintners and growers to support a thriving local community. The Foundation contributes to a healthy Sonoma Valley through grant making, scholarships, and charitable programs. Since 2010 SVVGF has donated more than $800,000 in scholarships to Sonoma Valley students and their pursuit of education in agriculture.
The Vintage Festival, a celebration of the grape bounty, community spirit, and rich history, is presented by the Sonoma Valley Vintners & Growers Alliance and Foundation, a 501 (c) 6 non-profit organization serving more than 500 vintner, grower and associate members who share a mission to promote the awareness of Sonoma Valley’s wine grapes, winemaking legacy, and history, as the birthplace of California wine.
The Sonoma Valley Vintners & Growers Alliance (SVVGA) is comprised of hundreds of member wineries and grape growers, as well as associate members who work together to promote awareness of the Sonoma Valley and its extraordinary wines and grapes, its incomparable climate, and its richly diverse terrain and terroir. Our mission is not only to foster collaboration among Sonoma Valley’s wine industry but to protect and preserve our winemaking legacy and agricultural heritage.
